Understanding The Basics Of SEO And Why It's Critical To Your Business
Within the last few years, many, many Website owners experienced first hand what kind of beast Google really is and how even the best SEO strategies can be fickle – they may work today but may be totally useless tomorrow. However, there are some things about Search Engine Optimisation that has never changed, and will never change because they get to the heart of what SEO is all about. We call these the basics of SEO. There is much information that can be obtained on the internet around this subject but, with it's ever changing nature it is advisable to hire the services of dedicated experts in this field. One local company with an extensive blog post full of interesting and informative articles is Maverick SEO Twitter page.
While there are over 200 factors that go into Google's search engine's algorithm, they are all aimed at calculating only two things: relevance and authority. In general, the website that is considered the most relevant and is the authority on the subject will rank first in the search engine results. This applies to all the keywords typed by a man in the whole history of the Internet. So, if you're trying to get your website ranked for your keywords, these are the only things you need to keep in mind.
Just as the search engine algorithm is programmed to calculate only two things (relevance and authority), there are really just two things you need to do in SEO: onsite optimisation and offsite optimisation. Everything else, that is, the 200 ranking factors we mentioned earlier, just details.
Onsite optimisation – When it comes to optimising your website for the search engines, don't just try to rank for one keyword. Cast a wide net and optimise for a whole bunch of different keywords, specifically, long tail keywords that have low competition. Trust us, it will be easier to rank and earn money this way. Also, do not make your home page rank for any keyword. Why? Because it's too easy to over-optimise this part of your website. What you want to do is to distribute the link juice going to the home page to the other pages of your website.
Another thing you can do to optimise your website is to use content SILOs. SILOS are basically inter-linking structures that link pages of your website to each other. This has the overall effect of passing on the link juice to your entire website, not just a part of it.
Offsite optimisation – Offsite optimisation is link building. During the early days of SEO, it was enough to get links from all sorts of websites for yours to get ranked. However, with the recent changes in the algorithm, your links have to be relevant to the content of your website, and more importantly, the link has to come from an authority site that's considered an authority site by Google. Again, the search engine has metrics for what it considers authority websites. You can search for it in detail online.
A very important part of SEO is the anchor text or the hyperlinked text that links to your website. It should be as varied as possible, and only have ten percent of your links use your keywords as the anchor text. This is but a brief overview convering only a few points of interest on the subject of search engine marketing. If you would like a reliable source of additional reading please check out The Basics Of SEO.
Click on the link for additional contact details of a search engine optimisation company in Liverpool.